All of our studies abide by a code of conduct.

1. Principle of preparation

1. Communicate fully and early in the relationship to clarify expectations, avoid misunderstanding, and establish mutual interest in the exchange
2. Make the most of the participant's time by being fully prepared for each exchange.
3. Objectives of each participant known in advance of work.
4. Participants aware of key questions to answer as part of research.

2. Principle of Exchange

1. Participants are involved in survey design.
2. Have a questionnaire and interview guide developed, and share these in advance if requested.
3. Formulas and definitions to be used discussed in advance.
4. Be honest and complete.

3. Confidentiality

1. Disguise any data (Headcounts, salaries, expenses, technologies, etc.)
2. Do not extend study findings to another company without first ensuring that the data is appropriately blinded and anonymous so that the participants' identities are protected.
3. Avoid sensitive data or competitive intelligence.

4. Expectations on delivery

1. Be clear on deliverables and dates.
2. Follow through with each commitment made to your benchmarking partner in a timely manner.
3. Focus on process, not just data.
4. Post research follow up is part of delivery.
5. Avoid sensitive data or competitive intelligence